Collateral Design
Creative Direction
Art Direction
Project Management
"During my five year tenure as Creative Director at MF Blouin / NewGround, I created promotional literature. The Blouin Group tabbed booklet coalesced the company's key offerings into a unified whole, presenting the company as a branding firm that provides integrated solutions, as opposed to a part-number catalog supplier with a separate sales channel for additional services. The company eventually divided along this fault line, with the successful catalog operation being spun off under its original name, and the integrated solutions company becoming part of NewGround Resources."- David Maurand
