Environmental Graphics
Creative Direction
Historial Research
Art Direction
Production Management
The graphics used in this NewGround-designed banking office are based on extensive research into this New Jersey community located near Philadelphia, and many of the historic images were located in private collections. The blue field is based on the bank's brand color and provides a striking visual target for in-branch destinations (tellers, online banking, waiting / information center, children's play center, and the greeter).
